Franchise
Worried about cannibalization to your existing site(s). Want to better understand the profile of your customers? eSite apps are built to help give actionable intel to the franchisee or franchiser.
Franchise Apps
Determine the attractiveness of a given geography with aerial maps, thematic maps, and a selection of 20+ reports highlighting demographic trends, segmentation data, consumer expenditure information, and business data. The app utilizes current and future looking data.
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Create and prioritize territories within a given geography. Territories are drawn using user defined variables and thresholds.
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Understand the competitive presence for a geographic area. Visualize and study specific competitors or competitor categories.
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Collection of customized reports used to analyze a target site(s).
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Prioritize geographies (city, DMA, CBSAs, etc.) for expansion based on user defined variable(s) and threshold(s). The app produces a report of the top 100 geographies.
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Understand the competitive restaurant landscape in a given trade area. The app uses Restaurant Trends data. Restaurant Trends is the only continuous store-level research effort, tracking all major QSR (Quick Service) and FSR (Full Service) restaurant chains. Restaurant Trends has intelligence on over 190,000 stores in over 500 brands in every market in the United States.
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Learn the traffic impact of your trade area(s) through visualization and analysis. The app utilizes Inrix AADT data.
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Quantify and visualize the number of individuals that are traveling to and from your trade area(s) with mobile data. The app uses Inrix mobile data which has access to 1billion+ daily mobile data points which equates to 7.7 billion annual trips.
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Determine the impact that adding a new location has on your existing location(s). This app’s methodology only utilizes mobility data and does not take into consideration any sales or customer data.
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Gain extensive demographic and psychographic knowledge about your customers. Develop a customer profile based on your customer data. Answer the question of “Who is my customer?”
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Gain extensive demographic and psychographic knowledge about your customers. Develop a customer profile based on the dominant households in the selected geography even without customer data. Answer the question of “What type of customer I should be targeting?”
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Don’t see an app here that meets your business needs? We can build you a customized app. Schedule a call with one of our sales representatives to learn more.
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