New Store Impact/Store Closure (Cannibalization) App



Determine the impact (cannibalization) that adding a new location or closing a location has on your existing location(s). This app’s methodology only utilizes mobility data and does not take into consideration any sales or customer data.

Input: Existing location(s) – store address file or point on a map; potential location/store to close – point on a map or address; trade area (miles)

Output: Likely impact % and honeycomb visualization

  • Inrix


  • Retailers
  • Restaurants
  • Franchisors
  • Franchisees
  • Real Estate/Broker Organizations

User Roles:

  • Real Estate Developers
  • Real Estate Broker
  • C-Level
  • Finance
  • Strategy

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